© 2000 CONTENT DIRECTIONS, INC.
In the beginning...
In 1994-95, publishers realized that the Internet represented a
new market and a new delivery channel for digital information
They also realized that online publishing would allow for
unprecedented tailoring, customization, and repackaging of
information in more granular forms
They knew that you couldn’t manage or conduct transactions
for object-level information without at least having a unique
identifier for it (like an ISBN for physical books)
They were terrified of digital piracy