FOR
IMMEDIATE RELEASE
EPYGI AND CONTENT DIRECTIONS BREAK NEW GROUND TO LAUNCH
WORLD’S FIRST INTERACTIVE, MULTILINK-DRIVEN AD
New Ad Unit from Content
Directions Promises Superior User Experience, Superior Advertiser Results
New York and Dallas, TX – March
17, 2005. Epygi Technologies, a leader in SIP based VoIP technology and
manufacturer of Quadro telecom products for the small to medium sized business
market, has become the first advertiser to deploy Content Directions Inc.’s next
generation online ad based on the Digital Object Identifier (DOI). Placed initially on the telecom portal
TMCnet.com, the ad provides customers with immediate access to all of Epygi’s
current product information from within a single, rich MultiLink™ dropdown
menu, without having to leave the page on which the ad is displayed and then navigate
through the Epygi website hunting for product information. (See http://www.tmcnet.com/channels/selecting-voip-solutions/
and roll your mouse over the banner ad at the top or on the right side of the
screen.) The MultiLink menu is automatically
refreshed with current product info via a central update process managed by
Content Directions based on Epygi’s ever-current product and distribution
channel data.
Epygi CEO/President,
Jeff Kirchner, explains, “CDI’s
implementation of DOI technology allows Epygi to syndicate our marketing and
sales information globally in real time ads and information updates all over
the Web. We can instantly update
information in every channel, keeping pace with an accelerating business. Knowing that public information and
channel information is updated automatically via CDI’s MultiLink creation and
maintenance process represents a breakthrough in sales support and channel
development for Epygi. The same
MultiLink can also be disseminated as a contextual link within product reviews,
white papers, news articles, electronic feeds, blog entries, and downloadable
marketing brochures. It is a
permanent link that always brings customers back to our most current product
information.”
Hugh Brownstone, CEO of
Content Directions, adds, “We are
delighted to help Epygi maximize the effectiveness of its online ad
budget. We believe DOI-enabled ads
represent a breakthrough in interactive advertising. Our custom-tailored MultiLinks allow advertisers to define
the boundaries of a highly flexible, tuned ad campaign which remains a user-driven
interaction. Our technology and the
superior user experience it enables yield improvements in click-throughs and
conversion rates at levels beyond anything else currently available.”
To view other examples of
MultiLinks for Epygi products, see:
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000001
- IP PBXs
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000002
- Gateways
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000003
- Conference Servers
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000004
- Vonage Services
About Epygi
Epygi Technologies, Ltd. Is a privately held US company
headquartered in Plano, Texas (North Dallas). Founded in 2000, Epygi designs and manufactures the
expanding product line that includes IP PBXs, conference servers and voice
gateways. Epygi products benefit
from extensive knowledge in telecommunications, DSP voice processing and data
networking.
With over 200 employees worldwide, Epygi is building a
global distribution network of distributors and resellers. Sales and Development offices are
in the United States, Canada, Spain, France, Italy, Germany, United Kingdom,
Armenia and Japan. The company
utilizes a sales organization of distributors and resellers. Epygi products operate as standalone
products, interoperate with a large number of existing analog and IP products
and provide reliable service to carriers offering IP voice services. The products are positioned to serve
the large SMB and SOHO markets, teleworkers, and branch offices of large
corporations and organizations.
About Content Directions, Inc. (CDI)
CDI helps companies
maximize the commercial effectiveness of their web presence by applying next
generation web navigation tools and techniques. It is the industry leader in Digital Object Identifier (DOI)
technology, the next generation in Web navigation developed by the primary
inventor of the Internet and recent recipient of the Turing Award, Dr. Robert
Kahn. More information about CDI’s
products and services can be found at http://www.contentdirections.com, including live customer
examples and numerous ROI studies which have documented how CDI’s
unique, patent-pending implementation of the DOI standard radically accelerates
its customers’ top-line revenue growth.
For more information, click on the DOI for this press
release (http://dx.doi.org/10.1220/pr37)
or contact: